In my last post I talked about going a different route to the most often taught way to make money on the Internet. Instead of becoming an affiliate promoting someone else’s product, I suggested that you should consider creating your own product. Let me go a little deeper and suggest ways you might do that.
You probably think you’re not an expert at anything, and nobody would pay to have you teach something. That’s where you’re selling yourself seriously short. Here’s what I mean: There are a number of things you are probably passionate about: Do you coach your kid’s softball team, and could you write a guide to the many parents who would love to coach their kids’ teams but don’t know how? Or are you a caring mom who’s developed some crafts that you love to do with your kids, that other busy moms would love to learn about? Or maybe you’re passionate amateur photographer who would love to teach other amateurs how to take great pictures.
I am suggesting that you create a digital how-to product – an ebook that teaches people how to do something that you already know well. A good way to determine what topic you can write on, is to take a look at the magazines that you buy or read. They are probably related to a topic that you’re passionate about. If you get InStyle , then you could probably create an ebook on how to get the high fashion look while still shopping at discount stores and saving a lot of money. If you’re a Guns and Ammo subscriber, you could probably do an ebook on gun safety and create a membership website showing people what the ‘concealed carry’ laws are in various states.
Once you’ve picked a topic area, think about what you would teach a young person in their early twenties who was interested in learning about your topic area. This will help you position the tone and voice of the product appropriately. You don’t want to talk down to your audience, but at the same time you don’t want to assume that they know more than they do.
In future posts, I will go into how to position and price your digital product for maximum appeal.